Capabilities
A new outlet or city with no history, reviews or data.
We build the storefront before the spend — search relevance, catalogue and pricing set so month one earns placement on merit.
Result: Tia The Baker →Traffic that arrives and leaves without ordering.
The catalogue is rebuilt as a conversion instrument — categories, naming, imagery and combos, measured against platform scoring and cart-to-order behaviour.
Results: Trupthi · Trails of Taste · Coromandel →Growth in orders that never reaches the profit line.
Pricing, discounts, commission and payout modelled together, so every decision is taken against contribution per order.
Result: Trupthi →Spend that buys volume the economics cannot support.
Campaigns rebuilt around items that convert, with bid discipline by daypart and offers structured against contribution.
Results: Trupthi · Trails of Taste · Coromandel →Reporting that describes what happened without naming what to do.
A weekly operating rhythm and a monthly leadership report on revenue, contribution and constraints. Every action has an owner.
Result: Coromandel →One outlet performing, the rest unable to reproduce it.
Outlet-level benchmarking finds the strongest configuration, then transfers it as a documented playbook.
Next step
