Results

Selected results.

Four engagements. Every figure carries its platform, month and comparison basis.

₹3.74L ₹25L

Trupthi Veg Restaurant

Chennai · Swiggy

₹4.64L ₹8.46L

Trails of Taste

Goa · Swiggy

₹4.23L ₹7.20L

Coromandel Tiffin

Chennai · Swiggy & Zomato

₹2.71L

Tia The Baker

Bengaluru · Zomato

Chennai · Swiggy · Oct 2025–Mar 2026

Trupthi Veg Restaurant

₹3.74 lakh ₹25 lakh in monthly revenue.

Scorecard — verified

Monthly revenue: ₹3.74L ₹25L 6.7×
CPC ROAS: 361% 961%
Discounted share of orders: 48.86% 23.60%
Repeat customers: 55% 69%
Menu score: 0 93/100
Preparation time: 12.35 7.24 min

The situation

Nearly half of all orders carried a discount. The catalogue scored 0/100. Ads returned ₹3.61 per rupee. The storefront was competing on price, not relevance.

The work

Catalogue rebuilt against menu-score criteria. Blanket discounting replaced with targeted combos and thresholds. Campaigns rebuilt around converting items. Preparation-time programme run with the kitchen.

Revenue rose 6.7× while discounting fell by half — the growth was not bought. Repeat customers at 69% means a growing share of volume arrives with no acquisition cost.

Evidence: Swiggy partner dashboard exports, Oct 2025–Mar 2026.

Baga–Calangute, Goa · Swiggy · Nov 2025–Jan 2026

Trails of Taste

₹4.64 lakh ₹8.46 lakh peak monthly GMV.

Scorecard — verified

Peak monthly GMV: ₹4.64L ₹8.46L +82%
Monthly orders: 535 877 +64%
Subzone market share: 12.55% 18.25%
Combo score: 11 100/100

The situation

Peak season entered with a combo score of 11/100 and 12.55% subzone share. In a seasonal market, share not taken inside the window is gone.

The work

Combo architecture rebuilt from 11 to 100. Campaigns restructured for the season, weighted to peak weeks. Demand-capture mechanisms deployed.

GMV rose faster than orders — a fifth of the gain came from larger baskets, which carry no extra delivery or acquisition cost.

₹8.46L is the December peak; ₹7.43L the January comparison month.
Evidence: Swiggy partner dashboard exports, Nov 2025–Jan 2026.

OMR–Perungudi, Chennai · Swiggy & Zomato · Oct 2025–Jan 2026

Coromandel Tiffin

₹4.23 lakh ₹7.20 lakh in combined monthly revenue.

Scorecard — verified

Combined monthly revenue: ₹4.23L ₹7.20L
Zomato orders: 785 1,604
Zomato sales: ₹2.23L ₹4.83L
Cart-to-order conversion: 35.2% 43.0%
Availability: 79% 95.6%
Swiggy menu score: 0 93.6/100

The situation

Availability at 79% — the storefront was effectively closed one day in five. The Swiggy catalogue scored 0/100 and only 35.2% of carts became orders.

The work

Availability protocol established first. Catalogue rebuilt. Cart friction cleared. Advertising weighted to Zomato, the higher-headroom platform.

The first 16.6 points of availability recovery are revenue the business was already entitled to — the cheapest revenue in any engagement, and the reason the sequence started there.

Evidence: Swiggy and Zomato partner dashboard exports, Oct 2025–Jan 2026.

Bengaluru · Zomato · July 2026 (launch, month one)

Tia The Baker

₹2.71 lakh in net sales in the first month.

Scorecard — verified

Net sales: ₹2,70,774 after platform deductions
Delivered orders: 778
Average order value: ₹348

The situation

A launch — no ranking history, no ratings, no repeat base. Month one had to be won on relevance and catalogue quality alone.

The work

Complete storefront build. Search-focused menu architecture, naming and descriptions. Catalogue structured for occasion and basket. Opening price architecture set for the market.

An AOV of ₹348 in a dessert category means catalogue structure, not discounting, carried the value.

This is net sales, not GMV — not comparable to the growth results above.
Evidence: Zomato partner dashboard, July 2026.

Next step

Turn platform performance into a repeatable growth system.

Request a Platform Growth Audit